Explanation of Unique vs Raw

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fgblomqvist
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Explanation of Unique vs Raw

Postby fgblomqvist » Sun Jul 14, 2013 3:34 pm

I think the definitions on the rates page are a little unclear:

Unique = average amount paid for 1000 visitors in the 24-hour period, clicking multiple links.
Raw = average amount paid on the 1st advert view for 1000 link views in the 24-hour period.


Could someone please explain them further? A scenario or two would also be appreciated :)

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Xellon
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Re: Explanation of Unique vs Raw

Postby Xellon » Sun Jul 14, 2013 9:11 pm

Hello. I'll prepare a sticky topic related to this as there seems to be a lot of confusion some time this week.

you can get 1 unique view from a visitor and the rest are raw views.

1 ip can only give out 5 advert views. This means once I view 5 adverts, I can't give any more views out no matter how many ads from adfly I see till after 24 hours

multiple views is a confusing statement but it just means you can get get a lot of unique views from different visitors and not the same one.

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akshdalal
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Re: Explanation of Unique vs Raw

Postby akshdalal » Tue Jul 16, 2013 4:00 pm

Here is an example just to help you -

Unique:6$ Raw:3$
If one clicks 5 times I get :
A) 1*0.003+4*0.006= 0.027
B) 1*0.006+4*0.003= 0.018
C) 1*0.003+0.006= 0.009

The Correct answer is - A!

For further help you may check this discussion regarding the "Unique Vs. Raw" - Here
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Re: Explanation of Unique vs Raw

Postby koulas » Wed Jul 17, 2013 6:07 pm

akshdalal wrote:Here is an example just to help you -

Unique:6$ Raw:3$
If one clicks 5 times I get :
A) 1*0.003+4*0.006= 0.027
B) 1*0.006+4*0.003= 0.018
C) 1*0.003+0.006= 0.009

The Correct answer is - A!

For further help you may check this discussion regarding the "Unique Vs. Raw" - Here


Haha!! I made this example! :D
Nice too see it helps!!! ;)

However I still believe that logically, and based on what the word "unique" means, the correct answer should be B! It makes more sense! But let's not open this discussion again! :P
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akshdalal
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Re: Explanation of Unique vs Raw

Postby akshdalal » Thu Jul 18, 2013 9:27 am

koulas wrote:
Haha!! I made this example! :D
Nice too see it helps!!! ;)

However I still believe that logically, and based on what the word "unique" means, the correct answer should be B! It makes more sense! But let's not open this discussion again! :P

Hehe! Forgot to mention your name in this copyrighted example. :lol:

And yes you still are right about this logically.
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Xellon
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Re: Explanation of Unique vs Raw

Postby Xellon » Thu Jul 18, 2013 12:21 pm

Here is an exmple of impressions as well. I had to do some research on this myself.

An ad impression, also known as an ad view, is a single instance of a single advertisement appearance. One visitor can view many ads. A raw/gross impression is counted every time the ad is displayed to a visitor. It includes duplications and repeated viewings. For example: if a web page has 4 ads, 4 gross impressions will be recorded, one for each ad.

On the other hand, only one unique impression is counted per 24-hour period, even when the visitors view the same ad multiple times. After 24 hours, if this visitor views this ad again, another unique impression is counted. The reports for unique impressions/IPs show the activities of your visitors. Accurate unique impression counting relies on information from the cookie stored on your visitors' browser. When the cookie is removed/deleted or disabled, a unique impression is the same as a gross/raw impression. If a visitor clears his/her cookie frequently, the unique counter will also increase.

Example

Visitor A viewed: Ad1, Ad2, Ad3, Ad2
Visitor B viewed: Ad1, Ad4

Counters:

Ad1 has 2 unique and 2 gross impressions
Ad2 has 1 unique and 2 gross impressions
Ad3 and Ad4 each has 1 unique and 1 gross impression

Relationship

The number of unique impressions is always smaller than the number of gross impressions because one visitor usually sees more than one ad.

Similar terms

Other terms include "ad exposure", "ad view" or simply "imp". A gross impression is the default term and is simply referred to as an impression.

Different Intervals

Our unique impression number is defined as per visitor (IP address) per ad within 24 hours. If another ad server counts a unique impression per 12 hours, the unique numbers will be different across the two reports.

Impressions vs. Visits

A visit is often defined as a single session from a visitor. A visitor can have multiple visits. A visit can generate multiple page views. If a page has multiple ad placements, the number of gross impressions will be many times higher than the number of visits. For example: a visitor visited your website twice on the same day. During his first visit, he viewed 2 pages, and saw 4 ads. During his second visit, he viewed 3 pages, and saw 6 ads. The number of gross impressions in this case is 10 impressions (4 plus 6).

Impressions vs. Pageviews

Ad impressions are not the same as pageviews. For example, when a visitor views a page with 4 ads, there is one page view but there are 4 ad impressions. On the other hand, if a page does not have any ad, that is one page view but no ad impression.

Unique Visitors vs. Unique Impressions

For example, a visitor can view 20 pages. This will record as one unique visitor by the website log/analytics program. However, if this visitor sees 5 different ads during those 20 pages, the same visitor records 5 unique impressions, one unique impression for each ad.

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Re: Explanation of Unique vs Raw

Postby fgblomqvist » Thu Jul 18, 2013 2:11 pm

Wow thanks for all the explanations guys :)

Interesting about the 5-ad-view-limit. If I want to be kind to my users (which I usually want to be), I could theoretically code so that the outgoing links from my site aren't adf.ly'd if the user already has viewed like 8 or so (to be on the secure side) :)

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Re: Explanation of Unique vs Raw

Postby Xellon » Thu Jul 18, 2013 8:37 pm

fgblomqvist wrote:Wow thanks for all the explanations guys :)

Interesting about the 5-ad-view-limit. If I want to be kind to my users (which I usually want to be), I could theoretically code so that the outgoing links from my site aren't adf.ly'd if the user already has viewed like 8 or so (to be on the secure side) :)


Thing is though, the number could change. There is no plan to change it atm though

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Re: Explanation of Unique vs Raw

Postby fgblomqvist » Thu Jul 18, 2013 11:14 pm

Hmm okay. Yeah well ain't got time to code that atm anyway. Hopefully it will rise ;)

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Re: Explanation of Unique vs Raw

Postby AdflyTips » Sat Nov 16, 2013 10:34 pm

Sorry to ask, but I need to get this right, please comments which one is correct or false:
1. An Adlfy publisher can get only 5 clicks on a particular link or all his links, from one visitor (IP address)?
2. Is this valid for only 24h?
Thank you.


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